Tue. May 24th, 2022

Many business blogs aren’t really blogs at all. They’re “News” posts usually comprised of “who cares” topics like “Why Our President Is So Awesome” and “We Just Hired a New Janitor – He’s Name’s Leroy.”

As part of my SEO strategy, I’m always pushing clients to blog more, and blog about topics that people are actually interested in. I recall one of my first web design clients, a personal training studio in North Scottsdale. Along with the design and development of their website, they hired me to do SEO. As part of my plan, I recommended that we build a blog for the website using WordPress. They agreed, but we collectively chose to make the blog inactive until they decided who was going to write the articles. It was two years later when they finally embraced the idea of writing posts, and though I had recommended that they use ghost writers (or even myself) to generate blog content, they opted to do it themselves.

Big mistake. The first post they wrote wasn’t even a post. It was more of a nonsensical paraphrase of “Why you should hire a personal trainer” ad copy. Their next post was equally bad myenvoyair . Soon after I gave them my blunt opinion – this blog sucks.

But they’re no different than a lot of business owners. They believe that the purpose of their blogs is to only talk about themselves and their company Techlightzone . There’s nothing necessarily wrong with that, but company news posts should be sporadic at best, and they should only relate to big announcements that may impact the company and how it does business.

The problem comes down to: A) people have no idea what to write about, and B) they can’t write. Take the personal trainers. In 5 minutes, I could come up with at least 30 perfectly relevant topics they could write about. I remember, just before we activated the blog, one of the trainers had just started wearing Nike Free shoes. He loved them and talked about how much of a difference they made during his workouts worldnewupdates . His other trainers started wearing them, too. I told him that it would be a perfect time to write a detailed review on the Free. After all, he’s a personal trainer and has a lot of insight into sports wear. Did he listen? Nope.

Everything today seems to be converging to a single point – Mobile Phones! Email, web browsing, document viewing, etc have now become such common features that one doesn’t even count them as a premium feature anymore. With the ever so expanding arena of what you can do with your mobile today, we bring to you here an useful little app that just adds more value to your handset.

The Hindustan Times Mobile Application (titled mPaper) is a light app that can be downloaded to your mobile phone and brings the top news stories to you on the move! I have been using this application for a few months now and it has recently undergone an upgrade that further refines its usability and performance. The application is customizable as per your preferences and you can choose from an array of sections which in turn are customizable into categories that you wish to view on your app’s home page.

The sections on offer are – news, entertainment & lifestyle, columns & blogs and education. I pick the most used section for review here – The News Section. The app segregates news items into tabs including headlines, national news, world news, sport, city specific (Delhi & Mumbai) and business. You can select the ones that you wish to receive refreshed content for.

The news stories updation is fairly frequent making the content quite fresh. You have the option of clicking onto a news item that you wish to read more on, which opens up the story in full. The app also has a news ticker scrolling at its top that highlights important and most recent news headlines. What’s more, you may leave your app running in the background and you have a scrolling ticker on your phone’s home screen displaying recent news.

Although the app has undergone an upgrade and is far superior to its predecessor, there still remain some glitches that would need attention to be resolved. To start with, although the news is reasonably fresh, it does not compare to real time breaking news stories that may be available on mobile enabled sites of leading news agencies. The news ticker in particular needs to be updated much more frequently for it to have any relevance on your home screen. Besides, the app if left on in the background for automatic refresh of the news feeds consumes a lot of your battery backup and exhausts it at a much more rapid rate. Again, for the app to be relevant for auto retrieval and a home screen ticker, it needs to work seriously on making it much lighter on the battery consumption. And last, a little more aesthetic appeal would do no harm to an otherwise useful and innovative product. I would rate the app at 2.5/5 in its present form – a product worth trying for sure.

By admin

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