Just imagine this: Your dental practice has become so popular that you’re asked to make the rounds on all the daytime talk shows where you get to show b-list celebrities how to whiten their teeth using baking soda, strawberries, and a charcoal briquette 隱形牙套. Pretty awesome, right? OK. well you might not want to be a celebrity dentist but I’m sure getting more leads and more patients is probably pretty high on you list to grow your dental business.
Dentistry is a hugely competitive field no matter what state you’re in. Cities like Los angeles have well over 10, 000 listings of dentists just on Yelp. There’s a dental office on every block and in every strip mall in every major city. That’s a lot of competition to go up against and if you’re not equipped with the right marketing tools you’re going to end up with their scraps.
I know you’ve probably already tried to hire a marketing firm or SEO company to help grow your dental practice and they promised you big returns but couldn’t deliver. They made everything sound so confusing that you end up basically cutting them a check and had no clue what they were actually doing for you.
You need to make yourself knowledgeable on what dental internet marketing strategies ACTUALLY work to help grow your practice. Once you understand these dental marketing tactics you can ask your SEO company specifically how they are doing these tasks and make them show you reports on how they accomplished these goals. If they can’t, it’s probably time to kick them to the curb and look for someone new.
In order for your dental website to rank well on Google you will need to build a good reputation on the internet. How do you do this? You need to gain trust with Google by building strong backlinks from other dental related websites. When Google sees that a reputable dental related website or blog links to your website it basically says to itself, “Hey, this trustworthy site thinks that this dental website is worth mentioning. Let’s bump it up a few ranks. ” With enough strong backlinks, over time your dental website will move up to the front page for the keywords you want to rank for.
You might really hate Yelp but the fact is it is the first thing most people will see about your dental practice. You can’t hide from Yelp because it’s the users who drive your listing even if you didn’t create one for yourself. A good dental internet marketing company will be constantly pushing you to get good reviews and helping you develop new strategies on how to get happy patients to leave reviews.